Southwest…of course. I can hear you already. “Wait a minute, Southwest prides themselves on their low fares.” Yes the price of the ticket is low. You are thinking with your wallet. I’m thinking with my watch. Southwest, if you want a decent seat, requires that you check in 24 hours in advance each time you fly. So, you have to stop what you are doing and check in. They tie you up. Break your focus just to get the ticket. Yes, they offer you other options. You are charged for them. Even they recognize the value of your time. It costs them nothing.
My point: Time is a more valuable currency than money. Think with your watch and your wallet! Thank you for your time!